Hyundai Nishat has made a strategic decision to enhance its presence in Pakistan’s competitive automotive market by lowering the prices of its well-known SUV models, the Tucson and Santa Fe
The price reductions, ranging between Rs. 2 lakh and Rs. 8 lakh, are designed to provide substantial savings for customers. These discounted prices will remain in effect until December 31, 2024, offering an attractive opportunity for buyers to acquire Hyundai’s high-end SUVs at more budget-friendly rates.
The price cuts, which were implemented on November 8, 2024, are part of Hyundai’s strategy to remain competitive in a market still recovering from the impacts of an extended economic downturn. This move is also intended to drive sales and help Hyundai manage existing stock ahead of the release of new models, while working to reclaim market share lost to rival automakers.
Discount Details and New Pricing:
The price cuts apply to all variants of both the Tucson and Santa Fe models. The Tucson, one of Hyundai’s top-selling SUVs in Pakistan, has received a uniform Rs. 2 lac reduction across all its four variants.
On the other hand, the Santa Fe Hybrid, which is a more premium offering in Hyundai’s SUV range, will see larger price reductions, particularly on its top-tier variant. The largest discount of up to Rs. 8 lac is being applied to the Santa Fe Hybrid AWD Signature variant.
Here are the revised prices after the discounts:
Hyundai Tucson:
| Model | Variant | Current Price (Rs.) | Promotion (Rs.) | New Price (Rs.) |
| Tucson | AWD Ultimate – Black Single-Tone | 8,984,000 | 200,000 | 8,784,000 |
| Tucson | AWD Ultimate – Beige Two-Tone | 8,909,000 | 200,000 | 8,709,000 |
| Tucson | FWD GLS Sport | 8,280,000 | 200,000 | 8,080,000 |
| Tucson | FWD GLS | 7,315,000 | 200,000 | 7,115,000 |
Hyundai Santa Fe:
| Model | Variant | Current Price (Rs.) | Promotion (Rs.) | New Price (Rs.) |
| Santa Fe Hybrid | AWD Signature | 14,699,000 | 800,000 | 13,899,000 |
| Santa Fe Hybrid | FWD Smart | 12,990,000 | 500,000 | 12,490,000 |
The Santa Fe Hybrid’s AWD Signature model has seen the largest price reduction of Rs. 8 lac, now priced at Rs. 13.9 million, down from Rs. 14.7 million. The FWD Smart model also benefits from a Rs. 5 lac discount, bringing its cost down to Rs. 12.49 million.
Meanwhile, the Tucson’s price reductions are more modest, with each of its four variants seeing a Rs. 2 lac decrease. As a result, the prices of the Tucson models now range from Rs. 7.1 million to Rs. 8.78 million, depending on the variant.
This price reduction strategy highlights Hyundai Nishat’s dedication to delivering exceptional value to its customers, even amid the economic challenges currently facing Pakistan.
